Monthly Archives: February 2020

6 Steps to Setting Up a Lawyer Referral Network

Referrals are an invaluable aspect of every business, and practicing law is no different. Referrals are how you build a consistent client base and generate positive word of mouth that can elevate your practice. You want your fellow legal professionals to recommend you for your expertise, and you want to give them the same respect. […]

Is My Website ADA Compliant?

What Does ADA Compliance Mean? The Americans with Disabilities Act is a civil rights law created to protect those with a disability from discrimination. Title III of the ADA stated that “places of public accommodation” (all businesses that are open to the public) are legally required to remove access barriers that could hinder any person […]

How Geo-Fencing Gets Clients for Personal Injury Lawyers

Geo-fencing is an advertising strategy that focuses on targeting potential clients based on their location. A geo-fence is a virtual boundary, or “fence,” around a certain geographic area and this is set through GPS coordinates. When a mobile device enters the boundary, the geo-fencing system is programmed to send advertisements, push notifications, or alter search […]

How to Identify Your Law Firm’s Target Audience

If you’re looking to optimize your marketing efforts, one of the most important things to do is to identify your target audience.  Having a clear vision of who your ideal clients are is the first step in gaining those clients through online marketing. Marketing yourself is expensive, and you don’t want to waste valuable time […]