Increasingly, consumers report that they rely heavily on online reviews to make purchasing decisions. Reading reviews about a company’s product or service has become an integral part of the buying process for many Americans. According to two studies by The Local SEO Guide and Moz, two leading online marketing and search engine optimization companies, there […]
Cases are the lifeblood of any law firm, and acquiring cases require lead generation. To generate those leads in today’s fast-paced, decentralized marketplace, firms need to provide potential clients as many avenues of communication as possible. The days of hanging out a shingle are long gone; it’s no longer enough to put up billboards, run […]
Do Google Reviews Improve Your Search Rankings? While there may be confusing information out there on the web from search engine optimization (SEO) “experts” on whether reviews on Google will improve your rankings, we’re here to make a definitive statement for you (with a caveat, of course…. Google reviews DO have an impact on your […]
In marketing, satisfaction and trust is the name of the game. When your clients are happy, you’re able to keep the lights on, pay your employees, and grow your business. And your clients are happy when their customers are happy. Providing those customers with a good experience throughout their purchasing process gives them a reason […]
AI Is Coming Soon… Buzzwords or Reality? It’s time for a wake-up call: Artificial Intelligence isn’t coming soon – because it’s already here. If the potential rewards for early adoption — and the concurrent dangers of becoming an “adoption laggard” — weren’t so great, you’d be forgiven for thinking that you’ve heard this all before. […]
Process is a vital tool for success in business and life. Many organizations, businesses, sports teams, and others have adopted the catchphrase “trust the process.” What exactly does this mean? It has to do with perseverance and stick-to-itiveness. When former NBA star Kobe Bryant injured his finger during his third pro season, it altered his […]
Expansion and contraction, boom and bust, bull market and bear market: the fluctuation of the economy is as American as baseball and apple pie. According to the nonpartisan National Bureau of Economic Research, the nation has gone through 33 distinct business cycles dating back to the mid-1800s; we’re currently in the 34th period of market […]
Online Reviews are the Best Thing That Ever Happened for Local Law Firms While your firm’s experience, awards and accolades, and track record of successful verdicts and settlements are important information to feature online, they are still not the strongest driving force behind why clients choose you. What’s even more compelling than your firm’s results? […]
How will the gig economy affect my law firm? According to the Bureau of Labor Statistics, more than 35% of the U.S. workforce (55 million people) are now “gig workers.” Projections show that the number will jump to 40% by 2020. While the phrase “gig economy” is beginning to be more recognizable to many, a […]
If your law firm is engaged in online marketing, it is important to utilize conversion tracking to measure the success […]