Author Archives: Walter Martin

4 of the Best SEO Vendors for Law Firms

Tired of Getting Ripped Off by SEO Vendors? These Are 4 of the Best for Law Firms Law firms have been adopting digital marketing at an increasing rate in recent years, making the legal industry more competitive than ever. While online marketing has allowed countless practices to expand their reach to potential clients, many legal […]

After the Click, Pt. 1: Optimizing the Intake Process for Law Firms

Congratulations! Your website just got a visitor. All the hours your law firm has put into website development, search engine optimization, and online advertising is paying off.

After the Click, Pt. 2: Determining Who at Your Firm Should Be Talking to Potential Clients

In part one of our “After the Click” series, we discussed how crucial it is for a law firm to optimize its intake process. When a potential client contacts your practice for the first time, whoever fields their call will play an important role in determining whether your firm will ultimately land the client.

After the Click, Pt. 3: How Law Firms Should Analyze Client Sources

Be sure to check out Part 1 and Part 2 of our “After the Click” series to learn how to get more clients from your digital marketing.

After the Click, Pt. 4: How to Measure Cost Per Client

Be sure to check out Part 1, Part 2, and Part 3 of our “After the Click” series to learn how to get more clients from your digital marketing.

4 Facebook Trends That Get Clients in 2018

With the turn of another calendar year comes the promise of new beginnings. To many, that means resolving to spend more time with loved ones or to finally dust off the treadmill in the garage; for attorneys, it means a chance to review both the successes and setbacks of the previous year and to look […]

Guide to Maximizing Social Media for Attorneys

Social media has dramatically changed the way people connect with other individuals as well as businesses. Savvy business owners and law firms utilize the major social platforms to connect with customers, keep an eye on trends, and build brand affinity. It’s easy to feel overwhelmed if you’ve never utilized the power of social for your […]

5 Things Most Lawyers Don’t Know About SEO

Search engine optimization (SEO) is the process of optimizing your firm’s website and online presence so that search engines like Google and Bing rank your website higher on their results pages.

Networking Tips for Lawyers To Get More Referral Cases

6 Networking Tips For Lawyers to Get More Clients Networking and referrals are an essential part of building a law firm’s client base. Referrals can be especially effective because they typically include prequalified clients who got your name from someone they trust. It’s important to network with other lawyers, people in the legal community, legal […]

4 Social Media Tips for Law Firms in 2018

In 2018, social media is better understood by lawyers than it was just 10 years ago, when Facebook and Twitter were still in their infancy. Unfortunately, many lawyers continue to believe that an active LinkedIn profile is sufficient.