Increasingly, consumers report that they rely heavily on online reviews to make purchasing decisions. Reading reviews about a company’s product or service has become an integral part of the buying process for many Americans. According to two studies by The Local SEO Guide and Moz, two leading online mar keting and search engine optimization companies, […]
Below are instructions along with screenshots of what you should see as you follow along Slack’s process. The images below are meant to help guide you so please don’t confuse them with actual links. I do include links to download the Slack app towards the bottom. CLICK HERE to Start: https://slack.com/create – Create your Slack […]
Referrals are an invaluable aspect of every business, and practicing law is no different. Referrals are how you build a consistent client base and generate positive word of mouth that can elevate your practice. You want your fellow legal professionals to recommend you for your expertise, and you want to give them the same respect. […]
Geo-fencing is an advertising strategy that focuses on targeting potential clients based on their location. A geo-fence is a virtual boundary, or “fence,” around a certain geographic area and this is set through GPS coordinates. When a mobile device enters the boundary, the geo-fencing system is programmed to send advertisements, push notifications, or alter search […]
If you’re looking to optimize your marketing efforts, one of the most important things to do is to identify your target audience. Having a clear vision of who your ideal clients are is the first step in gaining those clients through online marketing. Marketing yourself is expensive, and you don’t want to waste valuable time […]
Increasingly, consumers report that they rely heavily on online reviews to make purchasing decisions. Reading reviews about a company’s product or service has become an integral part of the buying process for many Americans.
Cases are the lifeblood of any law firm, and acquiring cases require lead generation. To generate those leads in today’s fast-paced, decentralized marketplace, firms need to provide potential clients as many avenues of communication as possible. The days of hanging out a shingle are long gone; it’s no longer enough to put up billboards, run […]
Do Google Reviews Improve Your Search Rankings?
In marketing, satisfaction and trust is the name of the game. When your clients are happy, you’re able to keep the lights on, pay your employees, and grow your business. And your clients are happy when their customers are happy. Providing those customers with a good experience throughout their purchasing process gives them a reason […]
AI Is Coming Soon… Buzzwords or Reality?