Law firms, like many businesses, are constantly seeking ways to get in front of potential clients and retain more business. With today’s competitive legal landscape, the market is a saturated place and clients have a plethora of options to choose from when it comes to hiring an attorney. One effective way an attorney to get more potential […]
Effectively marketing your law firm can pose a challenge if you are not aware of what it takes to adequately advertise in the legal community. It is something every attorney deals with at some point in their practice if they plan to grow their client pipeline. Business development and legal advertising were not topics covered […]
Creating an effective marketing strategy for your law firm is crucial. In today’s legal market, the competition can be fierce, leaving both attorneys and law firms seeking the most effective ways to market their practices. Legal marketing can be hard to quantify and difficult to approach if you do not have an effective marketing campaign […]
Does your law firm have a marketing plan? If you are a law firm or an attorney who is looking to develop or increase your legal advertising & campaign efforts, there are key things to avoid in order to decrease your margin of error and financial loss. Knowing what to do when it comes to […]
No matter what kind of business you run or are a part of, you are in sales. Even as an attorney, you have a service to sell, so the same data that is important to retailers should be important to you. When it comes to leads generated by digital marketing, can you tell who is […]
Marketing can be labor-intensive and expensive, but referral marketing should be the opposite. Referrals will drive down your client acquisition costs because they are ultimately generated through word of mouth, current and former clients, and other attorneys. While some people are natural networkers, others need to apply more strategy when it comes to marketing themselves.
SMS Chat Functionality Now Available from Client Chat Live Text messaging is a fast-growing means of communication. According to CNN, one-third of Americans prefer texting over making voice calls, and the Chicago Tribune says that we spend an average of 26 minutes per day texting compared to just 6 minutes on voice calls. The growing […]
HOW MUCH IS YOUR FIRM SPENDING TO GET A NEW CLIENT? To plan and budget effectively, you need at least a general idea of how much you could theoretically invest to gain a new client. Comparing this number to how much you are actually spending on each client acquisition can help ensure you aren’t going […]
Working closely with one of our clients, we were able to determine that over a 90-day period their firm retained and signed 30 cases from leads received via Client Chat Live. These leads were a result of their focus on driving traffic to their website and having our live chat service available to their potential […]
Pay Per Click (PPC) has become an invaluable marketing tool for law firms of all sizes. Today, attorneys can better reach a target audience through an array of PPC channels, including Google AdWords, Bing Ads, social media advertising, and many more, with each offering myriad options for flexibility and customization.