Author Archives: Walter Martin

Add Text to Chat for Your Law Firm

SMS Chat Functionality Now Available from Client Chat Live Text messaging is a fast-growing means of communication. According to CNN, one-third of Americans prefer texting over making voice calls, and the Chicago Tribune says that we spend an average of 26 minutes per day texting compared to just 6 minutes on voice calls. The growing […]

Cost Per Client Calculator: What is your marketing ROI?

HOW MUCH IS YOUR FIRM SPENDING TO GET A NEW CLIENT? To plan and budget effectively, you need at least a general idea of how much you could theoretically invest to gain a new client. Comparing this number to how much you are actually spending on each client acquisition can help ensure you aren’t going […]

30 Cases in 90 Days

Working closely with one of our clients, we were able to determine that over a 90-day period their firm retained and signed 30 cases from leads received via Client Chat Live. These leads were a result of their focus on driving traffic to their website and having our live chat service available to their potential […]

5 Essential PPC Tips for Law Firms

Pay Per Click (PPC) has become an invaluable marketing tool for law firms of all sizes. Today, attorneys can better reach a target audience through an array of PPC channels, including Google AdWords, Bing Ads, social media advertising, and many more, with each offering myriad options for flexibility and customization.

Chatbots vs. Humans: Which Chat Solution Is Right for My Business?

Chat services have quickly become a vital component to communication for businesses, as they offer customers a high degree of convenience, speed, and effectiveness. These beneficial tools not only improve the user experience but also help companies scale their marketing and customer service platforms to get more clients from their websites.

Does Live Chat Appeal to Older Clients?

Live Chat Across Generations Live chat services have been implemented by a wide variety of businesses in recent years, and now they are the preferred method of contact for millions of consumers. By offering fast responses, clear communication, and anonymity, live chat outranks all other customer service channels, with a satisfaction rating of 73 percent […]

5 Tips to Improve Your Attorney Bio

One of the most crucial marketing tools a lawyer has at their disposal is their online biography. When done well, a bio can help a prospective client ascertain your level of skill, experience, and trustworthiness; when done poorly, however, it can drive people away from your practice.

3 Ways to Get More Clients After Hours

Today, law firms have an unprecedented number of tools and resources for customer service at their disposal. This has not only made the legal industry more competitive than ever but also changed the expectations potential clients have for the availability and responsiveness of the law firms they contact.

How Avvo Works for Lawyers

Online lawyer directories are now some of the most popular resources for those searching for legal representation. While there are many websites that feature attorney listings, Avvo.com is the largest of them and one of the most trusted, hosting more than 6 million visitors each month.

5 Ways Lawyers Can Attract More Clients

The Digital Age has ushered in dramatic shifts in how law firms conduct business. There is now an abundance of marketing tools and resources that have made the legal profession more competitive than ever, and attorneys no longer rely on reaching clients solely through traditional television and radio advertisements or the Yellow Pages.