It may go without saying that most personal injury attorney’s goals are focused on creating more revenue. In general, this is most feasibly achieved by obtaining a higher volume of personal injury cases. If you have built a solid business model centered around providing a valuable service and offering representation that clients are satisfied with, […]
With the abundance of billboards, bus stop bench ads, and bathroom stall advertisements we see on a daily basis, it is understandably difficult for an attorney to be seen in order to get more personal injury clients. The old way of advertising your firm isn’t always as effective as it used to be and attorneys […]
Advertising in the world of personal injury law is no easy task. The competition is fierce and the landscape is crowded. Remaining relevant in the market in order to create more presence and ultimately gain more clients takes effort. People are injured regularly, and constantly need an attorney to turn to, yet what can you […]
Some law firms are great marketers, while others make some very serious mistakes. Here is our list of the top seven mistakes we see law firms make:
Law firms, like many businesses, are constantly seeking ways to get in front of potential clients and retain more business. With today’s competitive legal landscape, the market is a saturated place and clients have a plethora of options to choose from when it comes to hiring an attorney. One effective way an attorney to get more potential […]
Effectively marketing your law firm can pose a challenge if you are not aware of what it takes to adequately advertise in the legal community. It is something every attorney deals with at some point in their practice if they plan to grow their client pipeline. Business development and legal advertising were not topics covered […]
Creating an effective marketing strategy for your law firm is crucial. In today’s legal market, the competition can be fierce, leaving both attorneys and law firms seeking the most effective ways to market their practices. Legal marketing can be hard to quantify and difficult to approach if you do not have an effective marketing campaign […]
Does your law firm have a marketing plan? If you are a law firm or an attorney who is looking to develop or increase your legal advertising & campaign efforts, there are key things to avoid in order to decrease your margin of error and financial loss. Knowing what to do when it comes to […]
No matter what kind of business you run or are a part of, you are in sales. Even as an attorney, you have a service to sell, so the same data that is important to retailers should be important to you. When it comes to leads generated by digital marketing, can you tell who is […]
Marketing can be labor-intensive and expensive, but referral marketing should be the opposite. Referrals will drive down your client acquisition costs because they are ultimately generated through word of mouth, current and former clients, and other attorneys. While some people are natural networkers, others need to apply more strategy when it comes to marketing themselves.