If you run a law firm or practice, generating referrals is one of the most cost-effective ways to gain more clients. There are a variety of tactics you can employ to build a steady stream of referrals. Some attorneys choose to enlist a lawyer referral service, but many others prefer to build a referral network […]
In today’s online world, many law firms are thinking critically about what they can do to be as competitive as possible. If this is the case for you, now is the time to tap into the power of obtaining more online reviews for your law firm. There are many reasons that acquiring more reviews can prove […]
You may find that most of your clients are easy to deal with. However, at some point, you will likely encounter a client who decides to leave you a one-star review online. If you’ve recently been given a one-star review on Google, Yelp, or another platform, you should be aware that you have options to […]
You’ve likely heard about the success of social media marketing in a broad range of industries from fashion to finance. You’ve probably also heard that social media users respond best to images and the quickest way to grab attention on social media is through pictures and videos. So can law firms post videos on social […]
Successful attorneys understand how important it is to network within the legal community. Many law firm networking events happen every week at the local, state, and national levels, but keeping up with all of the networking events in your area can be overwhelming.
Creating an e-book can be a great tool to get more potential clients from your website as well as build your brand. An e-book can help to establish your law firm’s authority, provide valuable information to your potential clients, and explain how you can help even in a potentially complex situation.
The ROI from building out content can be huge, and the effort involved is only a few hours every couple of weeks.
The legal industry and other professional services are often slow to implement and utilize technology for their businesses. While resistance to change and a desire to maintain the status quo is understandable, utilizing technology can give you a leg up on your competition. Putting software (such as CRMs or Google Analytics) to work for your […]
These 4 posts will help you create a simple and actionable social media plan that won’t take up too much of your time, and will set you on the right path to building a pipeline of clients from online sources. The goal is to create a recurring program of 8 to 12 posts a month.
3 Link Building Strategies for Law Firms Trying to optimize your law firm website for search engines? Publishing blog posts, well-written landing pages, and other pieces of content just isn’t enough if you want to dominate search rankings.